How to respond to Marketing Trash and Associated Clickbait

Anytime you are presented with clickbait, you must respond to it like the garbage that it is, seeking to rob you of your attention for the precious few cents a marketer will get from the thousands that are ‘activated’ from a particular ad being deployed en masse.

If you’re on youtube or some other popular content portal that can self deploy and manage its own marketers ( and not be suppressed by the popular Ad Blocker browser plug-in or equivalent app for your mobile device ) and you see a suggested link that is labeled like the list below, roll your eyes and send bad juju to the owner of said content:

  • 10 ways that blah blah does blah blah blah
  • You will not be the same after reading this!
  • If this wasn’t on video, you wouldn’t believe it!
  • AMAZING!!! ( or anything else in all caps ) 
  • 💚 — Anything with the latest and greatest emoji that has been given unicode representation to now attract your eyes… 

This is the web at its worst. Guard your attention carefully and take steps to build in a discipline that prevents this kind of mental infection. It spreads like a disease without you even knowing it. Install Purify in your iPhone. Install the equivalent in your Android. Then attack yourself for owning an Android.